On this blog i’m doing an SEO case study to find a solid way to drive traffic to a website. SEO isn’t the easiest thing in the world, so i’m taking the approach of finding long tail keywords with a low search volume, so they don’t have much competition and it will be easy to rank for them. This will be the base of my keyword search engine optimization strategy.


The basics for my keyword research


Finding long tail keywords

the first step i always take before i start writing a post, is to figure out a topic to write about and find a long tail keyword without too much competition. Without planning this carefully and thoughtfully, i can write all i want, i will never get the free traffic i’m looking for because my posts will be on page 4 or even page 10 and never be found.

Where do i find long tail keywords?

Even though some paid keyword research tools such as long tail pro or keyworddiscovery, i alwyas use the free googlekeyword tool. The reason i do this is because this case study is meant for beginning bloggers who might not have the funds to purchase one of these products. So basically everybody can follow my along the road without spending more than a domain name and hosting package.

How to use the Google keyword Tool?

I’ll explain this briefly because there’s not much to it to be honest. When you’re logged in to the keyword tool through your google account, you simply type in a generic keyword, using the exact match monthly searches. When you see the result of your search query, i rank the keyword suggestions the tool provides starting from the least monthly searches and go up until i got in the 80-120 searches range. This is the amount of searches i want to target, because there will always be keywords there not a single site is optimized for, plus the fact that an average of 100 monthly searches for every post i write is not a bad number.

Ranking for long tail keywords

How to determine the competition for your kewyords?

The most important factor to determine whether or not you’re going to rank for keywords, is the amount of competition you find on the first page of google. If there are authority sites on the first page which are optimized for that particular keyword, then it’s best to simply move on to the next. If however you can’t find any website who has the long tail keyword in their title and/or description, then you know you found a keyword you can rank for it.

On page Seo and your rankings

Another very important step in my keyword search engine optimization strategy is on page SEO. In other words, i make sure my webpage is search engine friendly and optimized for my specific keyword. There are 3 specific things i pay a lot of attention to when it comes to on page SEO:


Using Tags

Using tags will help to improve search engine crawling. You have to see your webpage through the eyes of a search engine. A search engine crawls through pages to check out the content, and if you use tags then it can easily determine the structure of a page and the content on it. If you’re using wordpress, then the title of your past/page is automatically configured with an <h1> tag. When you write your post and you add headings and subheading, it takes very little effort to add <h2> and <h3> tags to make sure the page can easilyy be crawled by the search engines and give it more perceived value.

Checking for correct keyword density

The times you could simply stuff you post with your keywords is over. The main reason is because keyword stuffing lowers the quality of the article tremendously. To optimize my pages for my keyword i use the main keyword in the title, the description, once in the article body and once in image alt text. That’s it basically. IDoing more than that will definately not benefit your on page Seo.

One more on page Seo tip

Something that will definitely help improve your SERP’s is the speed of your webpages. The faster they load, the more beneficial it will be. Since most posts are built in WordPress (including my own) which is a PHP script, it can take some time to load a certain webpage. What i did was installing a Cache plugin called “Quick Cache.” This definitely helps to load pages faster for your visitors.

Since this article is mainly about ranking for keywords, i obviously can’t forget to mention i need to write good quality content on a  daily basis and building high quality backlinks. The thing is, i don’t feel like i’m the best writer in the world, but for this case study this is something positive. I’m really passionate about Internet Marketing and Seo, and i feel this is all that matters. As long as i can  share my views, ideas and things i’ve learned over the years in the internet marketing world, i feel there is no reason this blog can’t  become successful.

And as long as that’s true, there is no reason why anybody can’t become a successful blogger when they are passionate about the  topic they blog about. I hope this cas study can become an eye opener for anybody who wants to build a blog or an online business!

Let’s see how it goes the coming weeks/months and if this strategy can work! If you’re intersted in the outcome, please bookmark this site and see the results yourself!

All the best!